Group+Proposal

Resume

Sama Al-Gailani Majoring in Professional Writing and Communication, Sama offers the group the ability to clearly communicate the message to the general public. Her quick thinking and witty attitude gives the group fresh new ideas that will appeal to the target market. Sama is familiar with Adobe photoshop, Adobe Illustrator, iMovie and many other computer programs.

Liza Haddad Specializing in Digital Enterprise Management, Liza has taken several organizational studies courses which would help the group in the scheduling and time management. Her past experiences with public speaking give the group the ability to communicate personally with the target market. Previously a marketing intern, she brings a dynamic to the group that offers fresh ideas to the brainstorming process. Liza is very familiar with Microsoft programs as well as Adobe illustrator and Photoshop.

Angelo Macatangay Specializing in Digital Enterprise Management, with several marketing courses under his belt, Angelo offers the group ideas as to how to reach and appeal to the masses. Angelo offers editing skills in programs like Adobe Photoshop, iMovie and Adobe illustrator. Angelo is extremely hard working and dedicated he will undoubtedly add to the teams dynamic leading them in the right direction.

Andrew Perucho With a strong art background Andrew brings artistic flare to the group. Andrew has extensive knowledge on various design software such as Adobe Photoshop, Adobe Illustrator, Adobe Flash, iMovie and more. His contribution as a visionary for the group will help the group move forward in various planned design projects for this specific campaign.

=**Proposal**= This social campaign will focus on how celebrity role models are pre-constructed and it takes away people’s self identity. The group will analyze the problems on exposure to these role models in relation to how people relate themselves with these celebrities.
 * Overview:**

Goals and Objectives

 * ====Promote self identity====
 * Oppose forming identity by relying on celebrities as role models
 * It is relevant because media has created pre-constructed images of celebrities that appear as role models for a target audience.

Audience

 * Males and females between the ages of 10 to 25 years old.
 * People at this age consume every form of media and are easily influenced.
 * Target audience will be used to determine which type of medium is used.
 * For example, using a cartoon to approach kids.

Key Messages

 * Our target audience should not rely on what media portrays.
 * They should be able to develop their own identity based on their interests and not their role model's.

Content Planning

 * Celebrities such as Paris Hilton and Aubrey O'Day will help us get our main message across. For example, Aubrey's provocative side is more public, while not many people are aware that she is educated. This goes to show how young girls look up to her and base their personality and identity around her actions.

Medium of Expression

 * PowerPoint presentation: will be used to present to students for various motivational speeches in schools or lecture rooms.
 * Commercial: is an effective medium to communicate to the target audience using visuals and audio.
 * Poster: effective to create awareness about the social message using visuals posted in various locations that the demographic visits.


 * Bibliography**

Aubrey O’Day: [|www.aubreyoday.com] Perez Hilton: [|www.perezhilton.com] Entertainment Wise: [|www.entertainmentwise.com] College Candy: [|www.collegecandy.com] Constructing Professional identity: [|www.emeraldinsight.com] Various articles for celebrity endorsement

Glee: Ad inspiration L for Loser Clothing lines, Fragrance collection, shoe collection by celebrities
 * Visual/Conceptual references**


 * __SCHEDULE__**


 * November 6**: List of ideas for each form of media.


 * November 9**: Rough copies for ads.


 * November 11**: Storyboard commercial


 * November 12**: Power point + text


 * November 16**: Power point- Complete.


 * November 18**: Ads complete, printed.


 * November 19/20**: Commercial shoot.


 * November 23/24**: Commercial editing.


 * November 25**: Presentation run through/ final details.


 * November 26**: Hand in/Present.